That’s right, Twack gets into keywords and the like. Please don’t ask me any technical questions, this stuff is way over my head. I’m kidding, I know a bit, a little bit, well enough for us all to get by, just. How’s that for a confidence builder ? Seriously though, all joking aside there’s more to writing a blog post than stringing a few well-placed words together. If that was the case then we’d all be sat pretty with very healthy looking bank accounts and traffic numbers in the hundreds nay thousands per day on our websites.
It’s not all that though, there is a science behind it but we don’t need to know the algorithms and other techy stuff that keeps the inter web thingy running. We just need to know how to get it to notice us. A bit like wearing a swimsuit in the rain, in the middle of a busy town centre, that will get you noticed, probably get you carted away as well, so please don’t try that at home kids.
What Am I On About
That’s a fair question. Before we get into keywords and SEO and QSR (Might not bother with that, not sure yet though) you might be wondering what all this is about. It’s all about users of the internet being able to find your site and or post when they are searching for something that you have that they might want. In my other post about ‘Alphabet Soup’ I’ve used sports as an analogy so we may as well go with that. Bottom line is that you want people to come to your website, once they are there, then other stuff comes into play that we’ll cover at a later date. For now the goal is visitors/traffic/potential customers.
It Starts With A Title
Honestly, I could end up going round in circles, so I am going to try to rein myself and keep it simple. If I reference anything you’re not sure about, the chances are it will need to have a post all of its own but I will try to give a short explanation. Sweet. Let’s begin again like poor old Michael Finnegan.
So our website is about sports, rowing in particular. When you sit down and start looking at possible articles you can write, you will quickly find that the list can become fairly well populated. I’ll repeat myself but just as a refresher you can have the following:
- Hobby Rowing
- Club Rowing
- Rowing Equipment
- Staying Fit
- Best places to row
- Best places to row globally
- Rowing Holidays
That’s off the top of my head and I am not a rower. So you see, each one of those categories has plenty of potential for post after post after post. That’s good then. Let’s pick a category. I’m ad-libbing here at the moment, so whichever one you see written in a few rows time, I’ve chosen ‘on the hoof’ as it were. I’m going with ‘Staying Fit’
I am now sat at my computer and about to start an article under the category of staying fit. Let’s call it ‘How to stay fit’. Sounds good to me. Let’s check it through Google search to see how many other searches come up (SERP’s-Search Engine Results Pages)
Oh dear, that’s not good. When you type in ‘How to stay fit’ in the search bar Google comes back with, ready for this ?
That’s a few more than I expected, for sure. So, that’s your competition. If you use that title your wonderfully worded and highly crafted article will be lost somewhere near the end of the superhighway. Which is why choosing the right title (Keywords) is so important.
What’s SEO When It’s At Home
I start talking about keywords and throw SEO into the mix, hardly fair now is it ? However, if we touch on it briefly here, now, then the rest will make much more sense, probably.SEO stands for Search Engine Optimisation. When you spell it out like that, already you’re getting the idea. We need to make our articles or posts optimised for the search engines. Whether that’s Google, Yahoo, Bing or any of the other out there. Those are the big three though.
SEO stands for Search Engine Optimisation. When you spell it out like that, already you’re getting the idea. We need to make our articles or posts optimised for the search engines. Whether that’s Google, Yahoo, Bing or any of the other out there. Those are the big three though.
You could probably write a book solely on SEO so there’ no point me trying to cover every aspect of it here, mainly because I wouldn’t know where to start, or finish. However, as we’re just working on your title at the moment, I think it’s best for us to stick with that.
Keywords Are Just A Word Game
They are, I’m not just saying that. We have to play with the words and see what works best. Going back to our first attempt ‘How to Stay Fit’ we’re pretty sure that’s not going to work. So we need to come up with something that will narrow it down a bit. Before I go further down this road, there is one way of finding excellent keywords and that’s using the ‘Alphabet Soup’ method. Here’s a link below to an article I wrote all about that.
For now, let’s keep using our brains, think a little bit out of the box, as it were. We could stick the same words and add a few here and there to see what happens. Here’s a couple of examples so you can see what I mean:
- How to stay fit at home.
- I show you how to stay fit
- Rowing and how to stay fit
- How to stay fit in retirement
- How to stay fit with rowing
- How to stay fit after 50
The chances are they will all give you better results than the initial choice. Bear in mind though, you still have to write an article, so it needs to be relevant. The last one is just right for what we’re after, although, just to give you a taster. If you put ‘rowing’ at the front and play, you get ‘Rowing-How to stay fit after 50’ and that there, my friends, is the money shot.
Maybe we could look at another variation altogether, just to firm the idea up a bit. How about ‘Rowing machines benefits’ really does it. What are we doing ? Just playing around with words, seeing what comes up. The question is how do we check that we’ve got a great keyword, apart from putting it into he search engones
Is There An Easier Way ?
Of course there. It doesn’t have to be this hard, there is another way. Within the realms of Wealthy Affiliate there is an incredible resource called Jaaxy. A full review on this gem will be forthcoming but for now you’ll have to make do with just a small sample of what Jaaxy can do. Rather than having to use Google and keep swapping words in and out, you can just use Jaaxy’s ‘Keyword Search’ facility. It is so easy and incredibly useful. All you have to do is put the words into the ‘search bar’ within Jaaxy and away you go. You are given a list of variations and all with he relevant data for you to make a more informed choice, plus there is also the option to save the lists of different keywords that you may come up with.
Why Are Keywords Important
Let’s wrap it up so you can take a break from all this keyword stuff. Titles, SEO, SERPS, QSR and the like. Problem is, if you don’t pay attention to this stuff, you’re going to struggle to get your work out there and seen. It’s just the way it is. For sure, there are plenty of other ways to get people to come to your site. Advertising, social media, videos and so on and so forth. All of it very workable. This way, we’ve discussed, is free and all it takes is your time. You have to have a title for you post, so it may as well be a good one and one that ticks all of the SEO boxes.
As always, Ii thank you for your time in reading my post and I hope it has helped you in some way, shape or form. If you would like to check out my review of Welathy Affiliate then you can do by clicking on the link below.
If you have any questions or would just like to leave a comment, please feel free to so below. Till the next time my friends.