First of all you’ll need to wash your hands, come on, do it now please. Once you’ve done that then you’ll want to take a look at Twacks recipe for alphabet soup. It’s making me hungry just thinking about it. I remember ‘Alphabet Spaghetti’ from when I was a child, on toast, oh boy, right up there in my top ten. One letter at a time.
Alright then, I’ve had my fun, now it’s time to get serious and talk about exactly what I am referring to, when I say ‘Alphabet Soup.’ Well, it’s part of Jaaxy, which is a Search Engine Optimisation Tool. Sorted, job done.
What Is SEO
Might as well start at the beginning. SEO stands for ‘Search Engine Optimisation.’ I’m going to go for simple terms here because I really don’t understand the complexities, if I don’t understand them, then how am I meant to explain them to you ? In short, it is a ‘natural or organic’ way of getting more ‘traffic’ (visitors) to your website by getting the search engines (Google, Yahoo, Bing etc) to rank your website higher in their search results.
There, I did that without even looking it up, well not much anyway. As an example, though, I am sure you don’t need one, as my explanation was on point. You are searching the internet to make a flight reservation. You type in ‘flights’ and your search engine gives you fifty gazillion results in about 0.5 of a second (slight exaggeration but only by a tad) The chances are you will choose a site to begin the process, off the first page, maybe even the second, rarely the third and the fourth might have well not turned up.
SEO is about getting your site at the front of the queue.
Sound Simple ? It’s Not.
What’s not simple ? Getting your posts to rank high on the search engines. I mean there’s a page full of boxes to tick and if anyone tells you otherwise then they’re telling ‘porky pies’ Let’s just look at your niche. It could be about anything you want but you’ve been swayed by the razzle dazzle of the big time and you’ve dived right into the deep end. You know, like health, sports, food, kayaking, I’m kidding, health isn’t a big one.
I’m trying to get across that the chances are, if you picked a popular subject to be the basis of your website then you’re in for some tough competition. If you narrow it down then you’ll start to get the odds down a bit as well. Think about sports, big topic. So then you pick a branch, say rowing, (not sure why I chose that one) now you can define your niche better. Now there are plenty of criteria you can choose from. Competition, casual, solo or part of a crew, training regimes and techniques, training equipment, cardio workouts, nutrition, hydration. This actually sounds like quite a good niche, these were all off the top of my head. Rowing through the ages, origin of, the greatest rowers, the Olympics and so on and so on and so on.
Now we’re getting somewhere and you should be feeling a little happier about everything after I put a huge downer on things.
Time To Write That Post
You have your niche, you’ve narrowed it down to a specific area and then furthermore by breaking it down into loads of different ‘micro-niches’ I’m not that’s the correct term but I think it fits. Try to remember the ‘why.’ You’re trying to get high, oh so high, up on the search engine pages. Page One, Position One please. Well that might be a stretch as the first few are normally sponsored. ‘Biggus Dollarus’ for those slots. No matter, those in the know disregard them and count from below the last ‘Paid for’ listing. Well, I do anyway.
Where were we ? Are you ready for some soup yet ? I have a feeling it may well have been taken off the menu, sorry. We’ll see how the next few paragraphs go. Micro-niche then. Sports is our ‘starter for ten’ closely followed by Rowing (The niche,) which is our test subject, now we’re going even smaller, ‘Nano-niches’ I think we’re onto something here. I’ll look at it again at the end and maybe amend the titles. So let’s pick a topic that we can expand upon. How about training and within that we can pick something to actually write about. How about ‘Rowing Machines’ perfect.
Let’s Break It Down Even More.
When you think about it, this section could actually come under another heading, ‘Training’ and the use of a rowing machine is a subdivision of that. Awesome. The really great bonus of this is that you can write your post about the benefits of using a rowing machine to train and then if you want and you will want, you can do endless reviews on the different types of machines. Magnetic, water, air and so forth. Reviews are brilliant because they are your springboard posts for linking to an affiliate site. That’s where you’re going to get your sales. See how this all ties in together ? How you link all this will be up to you. Some like to do one article which covers a number of items, sort of like a comparison post. A little write up on each, showing the pros and cons and comparing them to each other. Alternatively you may want to create a post for each piece of equipment, that way you can go into more depth. Guess what ? More bonuses, every time you mention a machine elsewhere on your site you give the reader an opportunity to click over to your review page. Search engines love this, it’s called ‘Internal Linking’.
Brief explanation, I told you it wasn’t simple, though this little snippet is important. Google and the like, love it when you put links within you site that take you to other post on the site. They don’t like loads of ‘External links’ on every page. An external link is one that takes you off the site to another place completely. Would you like to know why ? Of course you would. In layman’s terms, as it is what I know, it’s because they want your site to be adding value to the user experience. Not just a ‘bridge’ to other sites.
They want to see quality content and lots of it, not just a few paragraphs and then a link or two to other sites. All about creating a beautiful experience for the user,.Yay.
Finally, Time to Write
I thought we’d never get here. Not actually going to spend any time on writing, we’re just going to concentrate on getting a title in place. The writing is up to you, pretty much but I’ve written a few articles on just that. Here is a link below to the first one in the series and you can go from there. Below is an internal link. Told you. Boom.
Now we’re at the crux. The final frontier. The title is key. Remember at the beginning we talked about the competition, when your in a big arena, like sports ? Well, though we narrowed it down to rowing, you can’t just title you post ‘All About Rowing’ and the main word in that is ‘Rowing’. How many other ‘competing’ articles do you think there are with the word ‘rowing’ in them ? Well, quite a few.
We’ve helped the matter slightly by squeezing it all down to a specific topic, which is ‘Rowing Machines’ Again though, that’s way too big to stand a chance of getting onto the first pages, you’d be on the appendix at the end with that, if you were even in the book at all. We need something that is going to have less competition but will still have people using it as a search criteria.
So there are plenty of ways to go about finding the right one. You guessed it, one of them is known as the ‘Alphabet Soup’ method. This also works with what’s known as ‘Google Instants’ That’s when you start with a word in the search bar and Google predicts the next string of words dependent on the next letter you enter. This is quite good because it shows you what is ‘trending,’ if that’s the right word, probably not. See the example picture below.
There you can see I’ve used the main words followed by a ‘b.’ You have something to work with now, or more over something to avoid, maybe as these suggestions are based on what people are searching for, you need to be a bit more crafty. Take the first one of the ‘b’ category ‘Rowing machine benefits’ You could add in a few words and make ‘Rowing machines and weight loss’ That works. You have to take my word for it at this stage otherwise I’ll have to get into keywords and QSR (Quoted Search Results) and SEO ‘numbers’ and what they should or shouldn’t be. Like I said, you’ll just have to take my word for it.
Wait There’s Another Way.
Sorry, there is another way and this one is the real deal. Courtesy of an incredible resource called Jaaxy. I will get round to writing a full review on this gem but for now you’ll have to make do with just a taste of what Jaaxy is capable of, which is actually a huge amount. Rather than having to use Google and keep swapping words in and out, there is a facility within Jaaxy called, surprise surprise, ‘Alphabet Soup’. It is so easy and incredibly useful. All you have to do is put the words into the ‘search bar’ within Jaaxy and away you go. Your results are a long list of possibilities ranging from ‘a’ all the way up to ‘z’ Have a look below. I did this using our tried and tested ‘Rowing machine’
The added bonus with using Jaaxy is that all the other tools you’ll need for working through SEO, QSR and keywords (long-tailed or otherwise) are all in one place. Sssh, don’t tell anyone but if you sign-up with Wealthy Affiliate, it’s included in your membership. If you go for the free membership you still get to use it but only for a limited amount, still, it’s awesome.
The End Result
I didn’t mean to drag it out, that’s just the way it goes sometimes. I had to do some research ‘On the fly’ on this one and I kind of learnt as I went along, sweet. So now you have an idea of what you’re trying to achieve when it comes to creating a post that’s going to get picked up by the search engines and not only that, you stand a chance of getting to the front of the queue.
As always, I thank you for your time in reading my post and I hope it has helped you in some way, shape or form. If you would like to check out my review of Wealthy Affiliate, then you can do by clicking on the link below.
If you have any questions or would just like to leave a comment, please feel free to do so below. Till the next time my friends.